Max Frommeld completed new shop displays for the London based bag company Ally Capellino.

Founded in London in 1980 Ally Capellino’s products are marked with a distinctive use of durable, utilitarian yet elegant materials.

The brief for the window and interior displays required a system that would provide a complementary backdrop for the products. The displays also needed to enhance the Spring/Summer 2013 collection color range.

Versatility was a key feature in the designs for both Ally Capellino shops in London’s East and West End. 

Bags and other products can now be displayed both in the window and in the interior of the shop. Tables and small stands for items such as wallets and gloves were provided.